Mission Statement
Create beautiful, sustainable landscapes that enhance biodiversity, improve urban ecology, and foster a harmonious relationship between humanity and our environment.

Our Motivation
Populations of beloved neighborhood creatures like bumblebees, butterflies, and songbirds have been in steady decline for decades. For instance, since 1970, America's songbird population has dropped by an alarming 30%. Scientists cite climate change, habitat destruction, and pesticide use as the main culprits of these declining populations. We want to do something about it.
Today in America, 40 million acres of land are devoted to turf lawn. To maintain that lawn, Americans consume 80 million pounds of pesticide, 3 million tons of fertilizer, and 800 million gallons of gas EVERY YEAR. The turf lawn is a resource vacuum that provides ZERO ecological benefit. Its prolific grip on the American urban landscape persists only because we are conditioned to think of it as the standard.
Ask yourself: What does your lawn actually do for you? How often do you use it? Could you live without it—or at least part of it?
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We want to encourage and enable people to embrace a more ecologically impactful urban landscape design ethic. The designed prairie or meadow garden provides habitat, complex natural beauty, improves biodiversity, and instills a sense of connectedness with the local ecosystem. We believe we have the power to enact change.
Company History
Wisconsin LawnScaping is led by Joshua Gutman. Inspired by his love of the outdoors, Josh decided to start a lawn care and landscaping business in Manitowoc County during the spring of 2017. In the beginning all Josh had was his trailer, his mower, and a vision. Over the years, he accrued clients and built a reputation as a quality contractor.
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As the years went on, Josh's vision changed. He became keenly aware of the waste inherent in traditional lawn care and wanted to transition his business away from those practices. Inspired once again, he dedicated himself to studying permaculture and the designed prairie garden.
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In 2024, Josh decided to expand Wisconsin LawnScaping into Dane County, and make the sole focus of his business designing and developing landscapes which invoke harmony between people and natural ecosystems. We are excited to begin the next chapter of Wisconsin LawnScaping and are eager to work with our new communities in Dane County.